→ Product Strategy

What is it?

Product strategy is a roadmap of the product. It helps to establish the end-to-end vision of the output and focuses on the core issues, e.g. setting business goals, selecting KPIs, figuring out what problems does your product solve or what are its distinguishing features.

How can you benefit from it?

Before you start strategic planning and marketing, you need a well thought-out product strategy to define the direction of your company’s activities. Seems complicated? Qobalt's team can take care of that for you.