→ User Research

What is it?

User research is a method that allows to precisely meet the needs of your clients. Through e.g. observation techniques, task analysis, surveys or prototyping one can understand the influence of design on users. Sorts of user research vary depending on the type of website, app, service or platform you’re developing.

How can you benefit from it?

Whenever you’re trying to design something, you need to know who you’re doing that for, and what are the expectations, abilities or pain points of your audience. Every project demands a different approach, and Qobalt has experience and knowledge that can benefit your business too.